In life, it seems as if there are always a few things you could count on. Death, being one. Taxes, being another. And you could certainly count on Subway’s $5 footlong sandwiches. I mean, they’re practically embedded into ‘fast food’ DNA, right?
Well, not so much, as Subway has decided to stop selling $5 footlong sandwiches after a mini franchisee revolt.
Newly appointed Subway CEO Trevor Haynes told USA Today on Monday that franchisees are no longer required to offer the deal, while allowing individual locations to decide on pricing.
“How do we help our franchisees with more of a regional value message, so they’re able to (have) a value proposition that fits with their economic model,” he said. “If you look at California, there’s a very different cost of business than in Arkansas.”
The change stats immediately, though as you noticed, Haynes did say that Subway’s aren’t required to sell the five dollar footlong. So if you have a local Subway chain who is still open to minimal profit, they may continue on with the promotion.
Still, considering the struggling nature of Subway’s financials, it’s hard to imagine many stores not quickly adopting the policy.
On the plus side, it could always be worse…