Some may lead you to believe Nike’s stock dropped after releasing the Colin Kaepernick ad and subsequent Colin Kaepernick commercial that premiered during the NFL opener, and they’d be correct, technically. That’s because Nike’s stock did drop three percent the day following the release, however, so did adidas’ and Under Armour. However, they’d probably not be a quick to inform you that Nike’s stock has jumped over 31 percent since the former San Francisco 49ers quarterback was featured in their latest ‘Just Do It’ campaign.
Online sales grew 31% from the Sunday of Labor Day weekend through Tuesday, as compared with a 17% gain recorded for the same period of 2017, according to San Francisco–based Edison Trends.
Sales included items with the “Believe in something, even if it means sacrificing everything. Just do it,” slogan which was plastered all over the Colin Kapernick advertisements.
“There was speculation that the Nike/Kaepernick campaign would lead to a drop in sales, but our data over the last week does not support that theory,” said Hetal Pandya, co-founder of Edison Trends.
Kapernick himself got in on the action as well, releasing an #IAMWITHKAEP jersey on his website, with profits being donated to charity which sold out just hours into their release.
For those who’ve been living under a rock, you can watch the Colin Kapernick commercial below: