If it seems like ‘rapper’ (sorry, ‘Pac) Drake is involved in pretty much everything, that’s because he is. And that now includes eSports, as Toronto’s Very Own decided to throw down a wad of cash to invest in 100 Thieves, a “lifestyle, apparel and esports” company founded by retired Call of Duty player Matt “Nadeshot” Haag and heavily funded by Cleveland Cavaliers chairman Dan Gilbert.
This isn’t the first time Drake had any association with 100 Thieves, whom Scooter Braun is also invested in, as Drizzy used 100 Thieves as a sponsor during his Scorpion tour. Now it appears as if Drake wants to get his feet wet into eSports ownership.
“It’s been exciting to watch esports become a cultural phenomenon in 2018. I’ve spent my ten-year career in esports growing the ecosystem and am proud to have Drake and Scooter join as my partners to help take 100 Thieves to new heights. Our top priority is to win world championships, but our ambitions go far beyond competitive gaming,” said Matthew “Nadeshot” Haag, the former Call of Duty world champion, YouTube sensation, and Founder & CEO of 100 Thieves. “With Drake and Scooter’s support, we’re going to build a lasting brand on the back of the content and apparel that our fans have come to love, aggressively expand into more games, scale our apparel business, and build a world-class management team.”
Can’t wait for Drake to attend eSport events and trash talk fellow gamers, like he does at NBA games.